Space NK 2026 Summer Society
Art Direction • Shoot Assistance • Video Editing • Social Design
Summer Society 2026 was an incredibly exciting project to work on with the team. We started with the concept of summer in Miami, bringing the campaign to life through bright, vibrant colours and, in particular, a strong blue-sky aesthetic.
I was fortunate enough to travel to Ibiza with our shoot team to create both video and stills content for the campaign. I was responsible for editing the content, which was ultimately used across multiple touchpoints. While on location, I assisted the wider team, helped direct the shoot and got stuck into the editing process making it a very fast-paced and busy four days.
The outcome of the shoot was fantastic, giving us a strong range of assets to work with. I came away feeling really inspired by the content we had created and was excited to get back and start developing the campaign further.
I led the paid media creative across Meta, PPC, Demand Gen and YouTube, as well as the digital screen outputs. This involved taking the campaign from the original creative edits through to the final delivery of multiple assets, ensuring the content was adapted and optimised for each channel and format.
Paid Media Content
Summer Society 2026 was built around a video-first paid media strategy, putting motion and engaging video content at the centre of the campaign. This approach allowed us to maximise the content captured on location and create a consistent, energetic visual identity across our digital channels.
The campaign went on to achieve over 60 million impressions, giving the creative huge reach and visibility. Being involved from the initial concept and shoot through to the final edits and paid media rollout gave me the opportunity to have ownership across the full creative journey from an idea on paper to a campaign seen by millions.
In-store Digital Screens Content
Alongside the digital paid media campaign, I also led the creative rollout across 70+ stores, creating digital screen assets that brought the Summer Society campaign into the physical retail environment.
With 13 different screen sizes and specifications across the store estate, each asset had to be carefully adapted and checked to ensure the creative looked consistent and worked correctly across every format. This involved taking the core campaign creative and translating it into multiple dimensions while maintaining the impact and visual integrity of the original work. With the campaign live across such a large number of high-footfall stores, the digital screens provided another significant layer of visibility, bringing the campaign to life for the thousands of customers and passers-by interacting with our stores every day.
